Privacy Policy

1. About This Policy

TheAppShelf sells downloadable digital products, including Windows apps, ZIP files, PDF guides and related customer materials.

This Privacy Policy applies to information collected through TheAppShelf.com, our checkout process, customer support, email communications and related product services.

We aim to handle personal information in a clear, fair and responsible way.

2. Information We May Collect

Depending on how you use the website, we may collect:

• Your name.
• Your email address.
• Billing or order details.
• Product purchase history.
• Customer account details.
• Support messages and screenshots you send us.
• Technical information such as browser type, device type, IP address and website usage data.
• Information needed to process payments, orders, downloads and support requests.

We do not intentionally collect sensitive personal information unless you choose to include it in a support message.

3. How We Collect Information

We may collect personal information when you:

• Purchase a product.
• Create or access a customer account.
• Download a customer file.
• Contact support.
• Subscribe to updates or marketing emails, if offered.
• Use our website, checkout, forms or customer pages.

Some information is collected directly from you. Other information may be collected automatically through website tools, cookies, analytics or payment/checkout services.

4. How We Use Your Information

We may use personal information to:

• Process orders and payments.
• Deliver digital downloads and purchase emails.
• Provide customer account access.
• Respond to support requests.
• Verify purchases and download access.
• Send product updates, support information or important account notices.
• Improve the website, checkout process, products and customer experience.
• Protect the website, customers and business from misuse, fraud or security issues.
• Meet legal, accounting, tax or record-keeping requirements.

5. Payments and Checkout

Payments are processed through third-party payment providers and checkout services. TheAppShelf does not directly store your full payment card details.

We may use services such as SureCart, Stripe and PayPal to process payments, manage orders, deliver downloads, provide customer dashboards and send transaction emails.

These providers may collect and process personal information according to their own privacy policies and service terms.

6. Digital Downloads and Customer Accounts

When you purchase a product, your order information may be used to provide access to your download link, customer ZIP file, purchase email and customer dashboard.

If you contact us about a lost download or order issue, we may use your purchase email address and order details to verify your purchase and help restore access.

7. Support Requests

If you contact support, we may collect the information you provide, including your name, email address, product name, version number, Windows version, screenshots, error messages and description of the issue.

We use this information to understand the issue, respond to your request and improve our guides, products and support process.

8. Cookies and Analytics

Our website may use cookies or similar technologies to operate the site, remember basic preferences, support checkout functions, improve performance, understand website usage, and protect the site from spam, fraud or abuse.

We may use analytics tools to understand general website activity, such as page views, traffic sources, browser type, device type and popular pages.

You can usually adjust cookie settings through your browser. Blocking some cookies may affect checkout, customer account or website functions.

9. Email Communications

We may send transaction emails related to your purchase, such as order confirmations, download links, receipts, account notices and support replies.

If we offer marketing emails or product updates, you can unsubscribe from marketing emails using the unsubscribe link in those emails where available. Transaction and support emails may still be sent when needed for your purchase, account or support request.

10. Sharing Information

We do not sell your personal information.

We may share limited information with service providers who help us operate the website, process payments, deliver downloads, provide customer support, send emails, host the site, protect security, manage analytics or meet legal/accounting requirements.

These providers may include website hosting, checkout, payment, email, analytics, security and file delivery services.

11. International Services

Some services we use may store or process information outside Australia. For example, payment processors, checkout platforms, email services, hosting providers or analytics tools may operate servers or support teams in other countries.

By using our website and purchasing our products, your information may be processed by third-party services in accordance with their own privacy policies and applicable laws.

12. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. OAIC guidance on APP 11 says covered entities must take reasonable steps to protect personal information they hold.

No website, checkout platform, email system or file delivery method can be guaranteed completely secure. You should keep your account details, email account and downloaded files safe.

13. Access and Correction

You may contact us to request access to, or correction of, personal information we hold about you. We may need to verify your identity before responding to certain requests.

If your request relates to payment data held by a payment provider, you may also need to contact that provider directly.

14. Data Retention

We keep personal information only for as long as needed for the purposes described in this policy, including order records, support, legal, accounting, tax, fraud prevention and business administration purposes.

When information is no longer needed, we may delete, de-identify or securely archive it where appropriate.

15. Children

TheAppShelf products and website are intended for adults, business owners, creators, teachers, digital sellers and other users who can legally purchase digital products.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact support so we can review the issue.

16. Third-Party Links

Our website, support materials or apps may link to third-party websites, such as Pinterest, payment processors, email services or support resources.

We are not responsible for the privacy practices, content or policies of third-party websites. Please review their privacy policies before providing information to them.

17. Complaints or Privacy Questions

If you have a privacy question or concern, contact us first so we can review and respond.

Email: support@theappshelf.com

If you are in Australia and are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner for privacy guidance or complaints.